“The real green marketing is the one which arises when a company and its customers assume a long term view in their economic and social activities, taking into account the fact that natural resources, starting from earth, air and water are not endless, and therefore it is essential that their use be responsible for not prejudicing the rights of the community and of the future generations. In this perspective, what distinguishes a correct practice of green marketing is the pro-active nature: being able to go beyond the obligations of the law or the practice of market standards, in reducing the impact of production activities, by combining economic results with environmental protection. This happens not only by modifying the production processes, but also the product itself with regards to its whole life cycle and by educating the customer to a more responsible use”. (C.A. Pratesi)
Terracotta born from the sun…
Clay, water, fire: Terracotta!Thanks to our pits of precious Tuscan clays we can boast a production “unique in the world”.
The drying processes with timings that reach even up to 200 hours allow the release of the natural efflorescences of our clays, obtaining a “naturally antiqua” product.
The 70 hour baking cycle with a peak temperature over 1000°C guarantees a superior quality to all our Tuscan clay items and make them “frost resistant”.